Motion and scroll experiences
The kind of site where things move as you scroll, done without wrecking the page speed.
Motion with a reason
Animation earns its place when it explains something — a product revealing how it works, a process unfolding in order, a number counting up because the number matters. Motion applied because it looked good in a showreel is the fastest way to make a site feel dated.
Built natively where possible
Modern browsers can drive animation from scroll position without any JavaScript at all. That means it runs on the compositor, stays smooth on a mid-range phone, and does not ship a large library to every visitor. Where a browser cannot do it natively, it degrades to something static and correct rather than breaking.
Respecting people who do not want it
Anyone who has enabled reduced motion at the system level gets a still version. This is not a nice-to-have — motion causes genuine nausea for some people, and ignoring the setting is both an accessibility failure and rude.
Usually right for: Product launches, single-product companies, and brands with something genuinely worth demonstrating.
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