Most businesses look cheaper than they are.
Form & Fox is a design studio in the Fox Valley. We build websites and identities for companies whose pricing depends on being taken seriously.
Start a conversationThe gap between looking considered and looking improvised is worth real money, and customers price it without ever saying so.
What we do
- 01
Brand websites
A website that makes people assume you are more established than you are.
Breweries, boutiques, restaurants, studios, and companies whose pricing depends on being taken seriously.
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Motion and scroll experiences
The kind of site where things move as you scroll, done without wrecking the page speed.
Product launches, single-product companies, and brands with something genuinely worth demonstrating.
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Identity and art direction
The system underneath the website — what it looks like everywhere else, too.
New businesses, rebrands, and companies whose materials have drifted apart over time.
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How it goes
- 01
A conversation
What the business is, who it is for, and what you need people to believe about it. No invoice attached and no proposal deck.
- 02
A direction, not three
We present one considered direction with the reasoning behind it, rather than three options for you to referee. Three concepts means two were made to lose.
- 03
Design and build together
Designed in the browser at real sizes with real content, because a site is a material, not a picture of one. You see it working early.
- 04
Launch and looking after it
Hosting, updates, and changes as you grow. Your domain stays registered in your name, always.
If you are about to raise your prices, the site should get there first.
Tell us what the business is and what you need people to believe about it. We'll tell you honestly whether we're the right studio for it.
Start a conversationhello@formandfox.com · (920) 358-0335